Gemma Malla Salomó
Head of Digital Medicines Iberia, Angelini Pharma
Learn from Gemma Malla Salomó at the 3rd Digital Health Conference on 12 & 13 October 2023.
15.20 - 16.00 PM Presentation
Thursday 12th Oct
Digital Strategy & it's translation in a Digital Unprecedented Launch
Angelini Pharma's digital strategy and how we see its impact on P&L.
Concretely, how did we apply it to a launch and how was it digitally unprecedented versus what we could have done differently 5 years ago.
- Digital Strategy: Culture, Efficency, Omnichanel & Beyond the pill
- Impact on P&L of Digital Strategy
- From Strategy to Execution
- How did we apply it to a Digital Unprecedented Launch
Gemma Malla Salomó
Head of Digital Medicines Iberia
Angelini Pharma
