Pete Brockmeier
Pete Brockmeier
Global Associate Director, Digital Health
Novo Nordisk
Thursday 07th Nov
Drug + Digital as the Future Standard of Care? Considerations for Achieving Success with DTx Drug Companion Solutions
Across many industries, modern products include a digital component, enabling personalization, enhanced experiences, and generating valuable data for customers and companies.
In medicine, “drug + digital" offerings can similarly improve patient experiences and outcomes, leveraging clinically validated DTx companion apps to simplify and optimize medication use. However, the adoption of these solutions has been challenged by regulatory and distribution complexities and unclear or lacking incentives for key stakeholders in the value chain.
This talk will explore practical strategies to overcome these hurdles and effectively deliver DTx drug companion apps to patients, unlocking their potential benefits.
Pete Brockmeier
Global Associate Director, Digital Health
Novo Nordisk