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Marta Solé

Associate Director Digital Health EMENA, Accord Healthcare

Learn from Marta Solé, Associate Director Digital Health EMENA at Accord Health, presenting at the 3rd Digital Health Conference on 12 & 13 October 2023.

14:20 - 15:00 PM

Friday 13th Oct

How to Successfully Launch a Digital Health solution within a Pharmaceutical Company?

Accord Healthcare has developed a set of digital
health solutions: Unify Health is a mobile app for
people living with cancer and Oncodemia is an online
cancer training program aimed at the community
pharmacies, both solutions interact together so that
through Unify Health patients can connect with a
local pharmacist who can talk about cancer care
and other matters that living with cancer raises, like
symptoms or side effects management. It has been
an interesting and enriching journey, and the speech
will cover everything from ideation all the way to
commercialization in several European markets.

- Strategy and commercial fit
- Patient centricity and how to define the user
pathway
- The importance of partnerships and endorsements
- Navigating compliance and data regulations
- Localisation throughout Europe
- Growth and marketing

 

Marta Solé

Associate Director Digital Health EMENA

Accord Health